Word of Model™
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Tim PearceBuilt by Tim Pearce · 30 years in marketing · Australia

AI is already talking about your business.Do you know what it’s saying?

I found an AI assistant describing a real business with customer reviews that never existed, confidently, to anyone who asked. The owner had no idea. Every month, Word of Model asks the questions your customers ask ChatGPT, Gemini, Grok, Perplexity and Google AI Overviews, and shows you the actual answers word for word, who each one is recommending and, most importantly, the three biggest things you can do about it.

Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

Why this matters

Nothing beats word of mouth.
Now AI is doing the talking.

ChatGPT, Gemini and the rest are called AI models. What they say about you is your word of model.

Fewer than one in three Google searches now ends in a click. More and more buyers get their answer straight from AI, and few businesses know what that answer says.

Similarweb clickstream data · US Google searches · January–April 2026

45%of consumers now use AI tools for local business recommendations
6%did a year earlier
1 in 3ask ChatGPT specifically

BrightLocal · Local Consumer Review Survey · 1,002 US adults · March 2026

The cost of not looking

If AI recommends someone else, nobody tells you.

When a buyer asks, the AI names a few businesses and moves on. If you’re not one of them, there’s no bad review to answer and no lost sale to chase. Just a customer who went somewhere else, and you never knew they were looking.

And when it does mention you, it can still get you wrong. Like the owner whose business was being described with reviews that never existed. They only found out by accident.

Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

If you’d like to try it out first, run a free scan

The monthly report

What AI says about you, and what to do about it.

A new one every month. This is page one of a sample.

Word of Model · Monthly reportSpecimen

Smile Dental Co

Pasadena, CA · October report

The verdict

Who knows the practice, and who actually recommends it. Only one of these is sending buyers its way.

3 of 5 surfaces know you.Only 1 recommends you.

ChatGPTNamed but not recommendedNamed, not recommended
GeminiNamed but not recommendedNamed, not recommended
GrokRecommends you
PerplexityDoesn't know you
Google AI OverviewsDoesn't know you

Word for word

Every answer kept exactly as it came back, and dated.

Gemini
“I can confirm Smile Dental Co operates in Pasadena, but I do not have enough independent information about their services or patient experience to recommend them over other practices in the area.”

Sources

The sites each AI model leaned on, so you know where you need to show up.

  1. healthdirectory.example9
  2. pasadena-guide.example7
  3. smiledental.example (you)3

Ranked actions

The part that matters: what to change first, and why.

1Get listed on an independent health directory, with services filled in and named clinicians.

2Get one page written about you that you didn’t write.

3Match Halbrook and Tallowwood on listing detail: fees, clinicians, booking link.

Read the full sample report →
Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

If you’d like to try it out first, run a free scan

Why not do it yourself

You could ask ChatGPT yourself. Then what?

You could. Plenty of people do, once. To learn anything from it you’d need to ask the same five questions, the same way, across five AI models, every month, and keep a record so you can see what changed. That’s an afternoon a month.

And at the end of it you’d have 25 answers and no plan. The answers aren’t the hard part. Knowing which ones matter, and what to do about them, is. That’s the part built on my 30 years in marketing.

How it works

Five minutes to set up. Your first report within the hour.

  1. Tell us your websiteWe read it and draft five questions your customers would actually ask, and the competitors you’re up against.
  2. Approve the questionsChange anything you like. Nothing runs, and nothing’s charged, until you’re happy.
  3. Get your reportYour first one lands within the hour, then every month on the same date: the answers, who’s recommended, and what to do next.
Two ways to run it

Less than an hour of agency time, every month.

Standard asks five AI platforms the same way every month. Plus adds Claude and Microsoft Copilot each quarter, along with a second location.

Standard

Five AI models

US$69 a month

or US$690 a year · two months free

Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

Every month

  • Five questions, written for your buyers and approved by you before anything runs
  • Five AI models: ChatGPT, Gemini, Grok, Perplexity and Google AI Overviews
  • Asked every month, the same way, so the trend means something
  • Every answer stored word for word and dated, so you can show anyone exactly what was said
  • Who names you, who recommends you, and who they recommend instead
  • The sites each AI model cited, so you can see where the evidence comes from
  • Three actions, ranked, with the reason
  • One location. More at US$30 a month each
  • Cancel anytime

Plus

Seven AI models

US$149 a month

or US$1,490 a year · two months free

Start Plus – US$149/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

Everything in Standard, plus

  • Claude and Microsoft Copilot, added each quarter
  • Sampled the way a buyer meets them, not through an API that answers differently
  • Seven AI models in that quarter’s report, with actions drawn from all of them
  • Two locations included. More at US$30 a month each

Founding · 20 places

US$99 a month for the first 20, held at that price for as long as you stay.

Take a founding place – US$99/mo

Standard covers one location, Plus covers two. More are US$30 a month each.

See full pricing →

Questions

Questions owners ask before they start.

More questions, answered →

Is this SEO?
No. SEO is about ranking on Google’s list of links. This is about what the AI says when someone asks it directly, which is a different answer from a different place. Some of the fixes overlap, and the report says which.
Do I need to be technical?
No. If you can read an email, you can read the report. The actions are plain jobs, like getting listed somewhere or getting a page written about you.
What if AI already recommends me?
Then you’ll know, and you’ll see who’s close behind. The answers move from month to month, so it’s worth knowing the day that slips.
How soon will I see something?
Your first report lands within the hour and shows where you stand today. Whether the actions move the answers shows up over the months after, which is why it runs every month.
Can I cancel?
Any time, from your account. It stops at the end of the month you’ve paid for, and that month’s report still arrives.

Find out what AI is saying about you this month.

Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

If you’d like to try it out first, run a free scan